Sonam Bajwa gets ‘Project Eve’ rolling in Elante Mall

By Jagmeeta Thind Joy

One of Chandigarh’s popular shopping destination has got itself a new store, that too an all-for-women one. ‘Project Eve’, true to its name, is a concept store that offers in-trend and stylish clothes for women in the age group of 25 to 40 years. A new brand by Reliance Retail, the plush store in Elante Mall was officially set rolling by leading Punjabi actress Sonam Bajwa last week.

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Sonam Bajwa at the launch of ‘Project Eve’ at Elante Mall

The occasion also saw Bajwa, dressed in a steel grey pant-suit paired with a blush pink top, lead the way for a mini fashion show. The models wore the season’s latest collection by the brand.

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We loved the look of the store that’s very elegantly designed. The pleasing ambience apart, ‘Project Eve’ offers a well curated selection of both Western wear as well as Indian and Indo-Western styles. The emphasis is on the modern woman and what she would like to wear to work as well as party in.

We also noticed a good selection of brands like Label by Ritu Kumar and ‘ONLY’ on the shelves. What’s more, you can also avail the services of a personal stylist. The trial rooms are plush and a far cry from those cramped and ill-ventilated ones. It’s very considerate of them to have a high table in each trial room where you can place your handbag, sunglasses etc. We also found the staff helpful and eager to offer suggestions. They even do a natty job packing your clothes in butter paper post the purchase.

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If you are confused about trends, look out for the mannequins and moodboards on the walls for styling tips. The store also offers a range of accessories including shoes, handbags and costume jewellery. On the flip side, pricing is a tad steep. A knee-length cotton dress will set you back by Rs 1799 while a formal shirt can cost as much as Rs 2,500. Currently, there’s a promotional discount also on.

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